Project Duration
6 Months
Services Provided
User interface design, User Experience design, Visual design
Structured Coaching for Improved Driver Performance
User experience, User interface (2023)
Context
The Fleet web application is designed exclusively for fleet managers, with no access provided to drivers. This separation creates a communication gap between fleet managers and the drivers they oversee, ultimately hindering the alignment and engagement necessary to drive meaningful behavioral changes in safe driving practices.
Previously, fleet managers relied on email-based coaching methods, often sharing screenshots and comments from the Fleet app. However, this approach left drivers without a clear understanding of the specific areas for improvement or the potential impact of addressing risky driving behaviors on their performance. Interactions between fleet managers and drivers are infrequent and lacked efficiency.
For example, some fleets held safety meetings on a weekly or monthly basis, while others used bulletin boards to display weekly safety print-outs. Additionally, many companies conducted safety ride-alongs only once or twice a year, further limiting opportunities for consistent, impactful coaching and feedback.
Problem
The current coaching workflow for drivers faces several challenges that hinder its effectiveness. Firstly, there is no comprehensive guide to support managers in conducting effective coaching sessions, particularly since many managers lack familiarity with defensive driving principles. Additionally, the coaching process does not prioritize or curate the most impactful events, leaving managers to navigate through hundreds of events for a given category, making it overwhelming and inefficient. Furthermore, the workflow lacks a mechanism to ensure drivers receive timely coaching, resulting in missed opportunities to address risky behaviors and drive meaningful improvements.
Solution
To enhance the effectiveness of the coaching process, the solution involves supplementing the current free-form notes field on the Coaching page with structured coaching content. This structured approach encourages fleets to utilize Nauto’s generalized coaching templates while providing flexibility for power users to tailor the content to their company’s specific needs when necessary.
The updated workflow will prompt coaches during sessions with a multi-select checklist of highly relevant coaching items, streamlining the process and ensuring focus on impactful behaviors. Coaches can easily indicate the items addressed during each session, with the system tracking and remembering the selections for future reference. Additionally, fleet users will have the ability to download coaching session data, enabling analysis and reporting to drive continuous improvement.
Outcome
The project aims to deliver several key outcomes, including increased driver engagement through more structured and impactful coaching sessions. By fostering better communication and providing actionable insights, the initiative seeks to improve driver safety scores and overall performance. On top of that, the enhanced workflow will encourage greater manager participation and feedback within coaching modules, ensuring a more consistent and effective approach to driver development and safety improvement.
